After World War II, sweetened condensed milk was imported wholesale from its parent company in Holland via local importers and wholesalers.
A trading company Friesland (Malaya) Pte Ltd, based in Singapore, was formed to market sweetened condensed milk imported from Holland in Malaya and Singapore. Among several brands was a certain Dutch Baby brand.
Pacific Milk Industries (Malaya) Sdn Bhd was incorporated in Malaysia with the commissioning of a sweetened condensed milk factory in Petaling Jaya. The present site is the first production facility of the parent company.
The factory became operational and started to manufacture sweetened condensed milk.
Pacific Milk Industries (Malaya) was converted into a public company and became the first milk company to be listed on the Stock Exchanges of Kuala Lumpur and Selangor.
-The name of the company was changed from Pacific Milk Industries to Dutch Baby Industries (Malaya) Berhad to avoid confusion in the trade and marketplace surrounding the name of the Company and its main product Dutch Baby Sweetened Condensed Milk.
-In line with company’s diversification programme, the Company commisioned and built an Ultra Heat Treated Milk Plant. Locally packed Dutch Baby Modified Baby Food was also introduced in the same year.
A fruit juice drink under the JOY brand name was introduced.
Manufacturing of Sterilsed Milk in plastic bottles commenced.
The Dutch Baby brand name was changed to Dutch Lady for positioning reasons.
A three-storey building was built to house the Powder Packing Plant, as business grew.
-The Company underwent an equity restructuring exercise to comply with the Government’s New Economic Policy. The share capital was enlarged to RM16 million.
-Dutch Lady Pasteurised milk was launched.
Dutch Lady Yoghurt and Growing Up Milk were introduced.
In compliance with the Government’s national policy to promote the Kuala Lumpur Stock Exchange, the Company delisted its shares from the Stock Exchange Singapore.
A new warehouse was built to accomodate the company’s growing business. Human capital started to expand in line with organisational needs.
The Company obtained the ISO 9001 standards certification.
The Dutch Lady UHT Plant received HACCP (Hazard Analysis Critical Control Point) certification from Ministry of Health.
The Company changed its name from Dutch Baby Milk Industries (Malaya) Berhad to Dutch Lady Milk Industries Berhad, to be in line with its main brand Dutch Lady with a new commitment “Goodness for Life”.
-The Dutch Lady Sterilised Milk Plant received the HACCP (Hazard Analysis Critical Control Point) certification from the Ministry of Health.
-The Company’s share capital was increased from RM16 million to RM64 million via a 3 for 1 bonus issue, in compliance with the then Kuala Lumpur Stock Exchange ruling.
-Dutch Lady upgraded the ISO 9001:1994 certification to ISO 9001:2000 standard.
-Dutch Lady launched a range of DHA-enhanced milk products for infants and young children.
-The Dutch Lady Powder Plant received HACCP (Hazard Analysis Critical Control Point) certification from the Ministry of Health.
-The Dutch Lady Sweetened Condensed Milk Plant received HACCP (Hazard Analysis and Critical Control Point) certification.
-Dutch Lady Milk Industries Berhad (DLMI) is the winner of the 20014 Productivity Award given by the National Productivity Corporation (NPC), in the category of companies with a turnover of RM100 million and above.
-DLMI donated a total of RM185,000 worth of products to the Johor flood victims via the Prime Minister’s department and the Ministry of Health.
-Dutch Lady rewards 31 employee’s children via Chairman’s Education Excellence Award.
-Dutch Lady Malaysia achieved another milestone – Certification in Environmental Management System ISO 14001:2004 and Occupational Safety and Health Management System OHSAS 18001:1999 by SIRIM QAS International.
-DLMI obtained ISO14001 & OHSAS Certification.
-Started leading the country in World Milk Day celebrations
-The DLMI pulse logo was introduced
-DLMI launched the Price Reduction Campaign together with the Ministry Of Domestic Trade, Co-operative and Conmerism (MTDCC)
-DLMI held the “The Largest Milk Drinking Event”, according to the Malaysia Book of Records, in conjunction with the World Milk Day celebrations.
-DLMI launched the Dutch Lady School and Kid range of products.
-DLMI pledged to Help Malaysians Move Forward in Life with Trusted Dairy Nutrition.
-DLMI introduced Passion for Blue to enhance and promote a high performance work culture.
-DLMI formed the Blue Brigade, an all-inclusive volunteer arm for Dutch Lady employees to help spread the Goodness of Milk.
-The company’s administration team moved to Quill 9.
-Production of the sweetened condensed milk was ceased.
-DLMI launched the Sugar Reduction Campaign, whereby DLMI’s products saw a 40% reduction in sugar content.
-We also launched the Dutch Lady Chocolate Drink.
DLMI celebrated our 50th year anniversary with the Inspire Tomorrow campaign, whereby we funded 50 children at RM30,000 per child in the form of an education insurance. We also conducted 50 learning and inspirational workshops for underprivileged children nationwide, with the assistance of the Department of Social Welfare (Jabatan Kebajikan Masyarakat or JKM).
DLMI launched the Drink.Move.Be Strong campaign to encourage Malaysians to drink at least one glass of milk a day and exercise outdoors for at least an hour to remain strong.